Diversity creates new value.
Driving growth for people,
business, and society.

promotes diversity & inclusion and helps companies gain a competitive edge

About J-Win

Japan Women's Innovative Network (NPO J-Win) was established in April 2007 as a corporate member-based organization、with the aim of supporting the promotion and establishment of diversity management in companies. J-Win provides advice and consulting on women's empowerment, conducts seminars and lectures, various surveys, and other activities to support the promotion of diversity management in companies.

Executive Message

Promoting diversity and inclusion is the key management strategy for innovation

Keisuke Yokoo
Board Chair

Work styles and the business environment are starting to dramatically change due to the rapid evolution of technologies.
In order for companies to achieve sustainable growth, it is extremely important for them to introduce innovation that is unbound by traditional values by utilizing human resources with diverse values and by holding discussions based on mutual understanding and respect. After all, organizations that avoid risks and prioritize maintaining the status quo are likely to quickly become homogenous and gradually decline.
In fact, transforming the corporate culture that has been developed up until now to promote diversity & inclusion (D&I) is an effective management strategy that will revitalize Japanese organizations and provide an important driving force for creating innovation. We must also not forget that the first step in achieving diversity in Japan is to make progress on empowering women, regarding which Japanese society is still far behind much of the rest of the world.
Since its establishment in 2007, the NPO J-Win has contributed to the enhancement of sustainable corporate competitiveness by working to support both the training of female leaders who drive organizations and society and the promotion of diversity & inclusion.
Based on our philosophy—which identifies diversity & inclusion as the foundation of management strategies—we will cultivate more female leaders who play a central role in corporate management and improve corporate value as we strive to take full advantage of the potential of every person and contribute to the realization of a society in which this leads to the self-actualization of each individual.

Activity Program

J-Win consists of 3 layers of women’s network, which is aimed at establishing career-development awareness and training human resources, a 3 layer system for D&I promotion, which supports D&I promotion as a management strategy, and D&I progress analysis, which quantifies and visualizes the D&I promotion situation.

D&I Promotion in Society

Contributing to greater D&I in Japan through expanding global networks

J-Win works with organizations and government institutions in Japan and abroad to promote diversity management and to include more women in leadership positions. We are also working to expand the extent of D&I initiatives through seminars, lectures, and public relations campaigns.

  1. GEO : Government Equalities Office
  2. EPWN : European Professional Women’s Network
  3. NHO : The Confederation of Norwegian Enterprise
  4. WIGB : Women In Global Business
  5. EOWA : Equal Opportunity for Women in the Workplace Agency
  6. APEC WES : APEC Women and the Economy Summit
  7. WITI : Women in Technology International
  8. SWE : The Society of Women Engineers
  9. APFC : The Asia Pacific Foundation of Canada
  10. WIIT : The Association of Women In International Trad
  11. NAWEM : National Association of Women Entrepreneurs of Malaysia
  12. JCIE : Japan Center for International Exchange
  13. EESC : European Economics and Social Committee
  14. Delegation of the European Union to Japan
  15. WIL : European NW For Women In Leadership
  16. Global Women’s Innovation NW
  17. JAA : Japanese American Association of New York
  18. CanWIN : Canadian Women's International Network
  19. ABLAC : Asia Business Leaders Advisory Council